Nike Fuel Band--Brainstorming

Last Thursday I went and listened to the people from R/GA talk about the Nike Fuel Band. Wade Convay gave the most insight about the development and brainstorming process of the Fuel Band.   When they first started the project, they wanted the fuel band to become something that people grab when they walk out the door, “Keys. Phone. Wallet. Fuel band.” He talked about how his team used a storyboard method and put sticky notes on a board to brainstorm the fuel band product. He also mentioned that the team looked to other ideas on how to brainstorm for the fuel band.  Brainstorming creates new ideas, solves problems, motivates and develops teams. Brainstorming motivates because it involves members of a team in bigger management issues, and it gets a team working together. Brainstorming is a crucial part of the development of any product in order to create something that consumers want to purchase and use.

  

The Brainstorming Process.... 

1. Define and agree the objective.
2. Brainstorm ideas and suggestions having agreed a time limit.
3. Categorize/condense/combine/refine.
4. Assess/analyse effects or results.
5. Prioritize options/rank list as appropriate.
6. Agree action and timescale.
7. Control and monitor follow-up.

www.businessballs.com/brainstorming.htm