. 
"Product placement is the insertion of real products in fictional movies, TV shows, books and plays" (Solomon, 2013, 555). Product placement can be both subtle and very obvious. The video below is an example of how products were placed in a recent movie, Man of Steel. According to the textbook, "Marketers pay $25 billion per year to plug their brands in TV and movies" (Solomon, 2013, 555). Researchers believe that this act aids consumer decision making because of the familiarity with these items. I found this really interesting when I stumbled upon this in the chapter about culture. I never realized how common this occurs on TV and in movies. It is everywhere!!! I mean I could go all day finding pictures and examples of how products are placed in today's society. Product placement is like watching a commercial inside of a TV show or movie. With the creation of Netflix and other media outlets, consumers are able to get rid of traditional commercials resulting in companies turning to product placement of their products in different media forms. I have also listened to songs that seemed to have an audio version of product placement in them, for example..."Apple bottom jeans, boots with the firm...etc.." I am afraid that diving deeper into this topic may have ruined movies, TV shows and music for me. We shall see.
Here is another movie that compiles different examples of product placement.
No comments:
Post a Comment