Wow!! There have been a lot things we have covered this semester regarding consumer behavior like cultures, subcultures, how consumers make decisions, how we see ourselves, and many other things related to consumer behavior. The main take-aways for me from Predictably Irrational was things like the power of the word "free" and how procrastination affects us as people. It was interesting to learn about how irrational we are as consumers and how we make our decisions. In in the book Nudge, I learned about the two ways of thinking which were the automatic and reflective systems. The reflective system is deliberate, while the the automatic system is instinctive. I learned how we can "nudge" consumers to make decisions. I really liked the chapter about culture this semester, it was interesting to learn about how our cultures and rituals shape ourselves. Overall, this has been an eye opening class and has taught me a lot about how consumers make decisions and what drives them.
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